Digi Creative Design..

What is DiGi?
















Is is one if the telecommunication in Malaysia, which always challenge with Maxis (also one of the telecommunication in Malaysia). I very enjoy all the DiGi's advertisement, because it very funny and interesting.

At the end of 2006, DiGi relaunched its brand campaign after 18 months of absence with Yellow Coverage Fellow (or more officiously called, YCF) through a series of television commercials. Originally called Yellow Man, until renamed by DiGi's marketing team, YCF was created by Naga DDB, DiGi's advertising agency.

Entitled “DiGi Yellow“, and taglined “DiGi’s WIDEST Coverage. Always with you.“, the commercials incorporated an upbeat theme song "I Will Follow You" that is based on the 1963 Billboard Hot 100 No.1 song "I Will Follow Him" by Little Peggy March. Public response to the campaign was very positive as "I Will Follow You" had become a catch phrase among the Malaysian public.

The Brand campaign has the top unaided recall currently in a Malaysian Q1 2007 survey conducted by Research International and is one of the most successful brand campaigns in Malaysia.

This is the "yellow man" who alway appear in DiGi's advertisement.

My Comment: I have found a DiGi's advertisement in Youtube URL: http://www.youtube.com/watch?v=LlFXGS7I-TA
This is the advertisement with the song "I will follow you". Because of this song, it's make DiGi become popular in Malaysia. I very like all the DiGi's advertisement, it was such amazing! You can enjoy one year one new advertisement for DiGi per year.
The another DiGi's advertisement is "Hou Wong Ar" which means "very lucky ar". And here is the URL: http://www.youtube.com/watch?v=NocPIG3UUDU
This is a Chinese's DiGi's advertisement, which is describe the "yellow man" in DiGi. The meaning "Wong" in the ads is "yellow". So, now you know why DiGi love by Malaysian..

P/S: Too bad I'm using Maxis..Hahaha..