Random Word / Image Association

Problem:
How to stop Mr.X taking cigarettes in 6months?

Random Words:

- expensive -> increase the price of cigarettes
- dirty -> produce a dirty cigarettes
- tall -> sell a cigarettes on a tall stall
- thin -> the taste of cigarettes become thin
- color -> a colorful cigarettes look like poison cigarettes

Conclusion: People won't take risk with a "weird" cigarettes











Problem:
Create an image that human fear

Random Words:

- high -> human fear when standing on a high durian tree
- dangerous -> durian will drop down whisperingly to knock on human head
- stab -> durian have a hard shell to make people feel stab
- smelly -> human dislike smelly stuff
- heavy -> it's heavy when seeing many durian

Conclusion: people will feel scare when seeing a durian.